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Branded Ingredient Spotlight: MitoPrime L-Ergothioneine

This week’s Branded Ingredient Spotlight, I talk about MitoPrime - a branded ingredient supplied by NNB Nutrition. What Is It? MitoPrime...

Words of Caution: Consider Porter’s Five Forces of Competition Before Launching a Supplement Brand

The dietary supplement industry is a fast-growing industry that has strong growth opportunities. However, it is a highly-competitive and...

Down Goes GNC: Extinction is Coming...Or is it?

General Nutrition Centers, Inc. is the largest specialty retailer in the world for dietary supplements. It's no secret that the company...

Branded Ingredient Spotlight: elevATP® Ancient Peat and Apple Extract

This week’s Branded Ingredient Spotlight, I talk about elevATP® - a branded ingredient supplied by FutureCeuticals. What Is It? elevATP®...

5 Supplements To Take Your Brazilian Jiu-Jitsu Game To New Heights

Brazilian Jiu-Jitsu is a demanding sport, stressing you physically and mentally. To be successful and train throughout your lifetime, a...

Are Branded Ingredients Worth It?

When formulating dietary supplement formulas, there are thousands of ingredients to choose from. It’s hard to narrow it down.