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Words of Caution: Consider Porter’s Five Forces of Competition Before Launching a Supplement Brand

The dietary supplement industry is a fast-growing industry that has strong growth opportunities. However, it is a highly-competitive and...

Down Goes GNC: Extinction is Coming...Or is it?

General Nutrition Centers, Inc. is the largest specialty retailer in the world for dietary supplements. It's no secret that the company...

Branded Ingredient Spotlight: elevATP® Ancient Peat and Apple Extract

This week’s Branded Ingredient Spotlight, I talk about elevATP® - a branded ingredient supplied by FutureCeuticals. What Is It? elevATP®...

Why Economic Risk is the Real Concern with COVID-19

We’ve been pumped full of contradicting information with the COVID-19 pandemic. Forced to stay in our homes due to a countrywide quarantine.

Is COVID-19 Darwinism For Businesses?

Our world has dramatically changed overnight. Business, as usual, came to a grinding halt. The COVID-19 pandemic has caused mass...

Are Branded Ingredients Worth It?

When formulating dietary supplement formulas, there are thousands of ingredients to choose from. It’s hard to narrow it down.

The 7 Most Influential Books to Impact Your Life

In the pursuit of Kaizen, reading has became a cornerstone for learning the necessary skills and thoughts to reach the next level. To...

Three Things Leaders Can Do To Keep Top Talent

It’s a typical Monday morning and your team is ready to kick ass…or so you think. Then you get the email leaders dread. One of your top...